Start with accurate business information
- Confirm the business name, primary category, hours, phone, website, and service area are truthful and consistent.
- Add useful photos and complete the services or products that customers actually search for.
- Do not create a fake storefront address or list places the business does not serve.
Let the website provide depth
- A profile has limited space; website pages can fully explain each service, menu, project, or process.
- Link the profile to the most useful website page, usually the homepage or a relevant location page.
- Keep names, service wording, and contact information aligned so customers and search engines see a coherent business.
Improve both over time
- Ask real customers for honest reviews without offering misleading incentives.
- Keep website photos, hours, and services current as the business changes.
- Measure calls and inquiries rather than assuming a ranking change automatically means better business.
Stop guessing when the problem keeps coming back
Ask for help when the profile is suspended, ownership is unclear, or the website and profile contain conflicting business information.