Show a real business
- Use the actual business name, service area, hours, and reliable contact methods.
- Include real photos, people, projects, products, or locations where appropriate.
- Keep details consistent with Facebook and Google Business Profile.
Answer buying questions
- Explain services, process, pricing approach, and common limitations.
- Use approved reviews and case studies without inventing results.
- Make privacy, guarantees, and ownership terms easy to find.
Remove visual friction
- Use readable text, restrained spacing, fast images, and clear navigation.
- Avoid broken links, placeholder sections, pop-up overload, and fake urgency.
- Give every important page an obvious next action.
Stop guessing when the problem keeps coming back
Request a free preview when you want to see how existing business proof could become a more credible homepage.